Choose a company in America
Complete a case study for an event key player of your choice and answer the following questions.
Case study responses are required to be a minimum of three (4) pages. 1-inch margins, 12-point Times New Roman font, double space.
• Please introduce the organization/corporation you have selected.
• Identify the type of the organization/corporation in the event industry. (organizer? service contractor? DMC? DMO?)
• What is the mission of this organization/corporation?
• Does this type of key player have great impact on event industry? Why?
• What are the services provided by this organization/corporation? Please give some examples.
• What are the future trends of this this organization/corporation?