|Environment and Industry||Competition|
|Curled Metal Strengths||Curled Metal Weaknesses|
- What price should customers be willing to pay for curled metal’s new 11.5 inch pads? What are the most relevant factors for calculating willingness to pay?
- What is the size of the potential market for CMI’s new pads? What market segments should they focus on?
- Should CMI use a skimming price strategy or a penetration pricing strategy for their new pads, and what price should CMI actually charge customers for an 11.5 inch pad? What is your reasoning?