FACTS:

Environment and Industry Competition
   
Curled Metal Strengths Curled Metal Weaknesses
   

 

 

  1. What price should customers be willing to pay for curled metal’s new 11.5 inch pads? What are the most relevant factors for calculating willingness to pay?

 

 

  1. What is the size of the potential market for CMI’s new pads? What market segments should they focus on?

 

  1. Should CMI use a skimming price strategy or a penetration pricing strategy for their new pads, and what price should CMI actually charge customers for an 11.5 inch pad? What is your reasoning?