Task: written summative assignment
This assessment is a written submission exam and will be released in week 3 of the course.
Students are required to answer the following questions using examples to illustrate their point.
1) Describe the role of marketing research plays in marketing.
2) How consumers make purchasing decisions in B2B and B2C
3) Describe how business markets are segmented
4) What is the marketing Mix?
5) Describe the Order-Shipping-Billing Cycle and the sales reporting system.
The assignment should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.
o Word: Word count: 1000-1500 words. o Cover, Table of Contents, References and Appendix are excluded of the total word count.
o Font: Arial, size 12 o Text alignment: Justified o The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week 4 – Via Moodle (Turnitin). Submission deadline Sunday 20th June 2021 at 23:59 CEST Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
Outcome 1: Understanding macro and micro economic analysis
Outcome 2: Understanding the market trends and the competitors.
Outcome 3: Understanding customer needs and value proposition match
Outcome 4: Understanding the competitive advantage

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