Opportunity Assessment and Identification


How do we make sure that we are designing for a feeling of empowerment, inclusion, community, love, or beauty in these tough contexts?”
—Jocelyn Wyatt, Chief Executive Officer of IDEO.org


Societies [urban and rural] face several challenges especially in the developing and emerging economies- that being said, some of the major issues include; Poverty, high infant mortality rates, poor infrastructure, low levels of education and overall low levels of economic activity that affects employment.

To that end, you have been appointed by a task force of the world bank to identify opportunities on how to reframe one of the above mentioned issues.

To do so, you will have to select a developing country of your choice and use both theoretical and practical dimensions to provide a detailed analysis by answering the following questions:

  • What is the challenge?
  • What is driving or causing it?
  • What are the environmental factors prevalent?
  • Who are the people most impacted (general characteristics and main pains)? How do they behave?
  • Are there any unique circumstances that need to be identified?
  • How might we solve this challenge (initial thoughts and ideas on how this problem can be addressed)

To do so, you will have to prepare a 2500-word report and 5min video that utilizes a framework, design thinking principles, wide research, and your own interpretation of the critical issues necessary to address the underlying complexity.


  • Students must define and offer a context of the initial challenge prior before trying to reframe it.
  • Any identified causes of the challenge MUST be qualified with data and statistics
  • The intervention SHOULD be proactive in nature
  • You are NOT expected to provide a persona and an empathy map for the selected target group.




Any work submitted by a student in this course for academic credit must be the student’s own work. If you present, as your own idea, any material copied, paraphrased, or extensively drawn upon, you are plagiarizing—unless you give full citations for your sources. Of course, you may make full use of ideas, arguments and information obtained from books etc. but you must make clear which portion of your paper is not your own and provide a detailed reference to the original source.


Assignments which violate Hult’s Honor code may not be revised. In the first instance of plagiarism, the plagiarized assessment will be given a grade of zero and will result in automatic Disciplinary Probation. You may also be required to rewrite the plagiarized assignment for no additional credit.

Subsequent violations of the Honor code are assessed on a case by case basis before the Academic Standards Committee and may result in sanctions up to and including dismissal from the program.


You are responsible for ensuring that you have read and understood the section entitled “Academic Integrity” in the Student Handbook. If you have any questions about that material, please speak to your instructor.




2500 words (±10%)


This word count is for the BODY of the assignment (Intro to Recommendations) and does NOT include obligatory:

  • Header page
  • Executive summary
  • Contents page
  • Appendices (optional – but likely to be needed)
  • References and Bibliography.


Report Structure:

You are expected to include the following sections:

  1. Title page
  2. Executive summary (separate page)
  3. Contents Page
  4. Body (2500 words  ±10%) ….
    1. Introduction
    2. Selection of frameworks/theories to be used and reason why
    3. Application of theory
    4. Results
    5. Conclusions
    6. Recommendations
  5. Appendices (Optional)
  6. References
  7. Bibliography
  8. Glossary





Additional specifications

  1. Your Title Page should include:
    1. Your name,
    2. Course and Cohort
    3. Professor
    4. Title of your report
    5. Assignment name
    6. Date
    7. Number of words
  2. Your report should have page numbers
  3. Your contents page should indicate all sections and sub-sections and their page numbers.
  4. Please make sure you include screengrabs of the webpages and charts showing the analytics.
  5. Appendices are optional. But if you use an appendix, make it a self-contained section…do not simply put a diagram there.
  6. Your References page should show all the sources you have cited in the report.
  7. Your Bibliography page should show all the further sources you used for research but did not cite in the report.
  8. Copying and pasting of text is strictly forbidden.  If you think you need to use a direct quote, ensure it is important that we have the words of the person concerned and you must cite them appropriately.  It is usually unlikely that someone needs to be quoted directly in a report of this nature, so far better that you incorporate their thoughts and ideas into your own text and contrast them with other opinions. Reference the thoughts and ideas!