Business Plan / Group Project:
A critical aspect of COMM320 is the business plan project. This will be done in groups of five (5) students; it is highly recommended that you consider a multi-disciplinary approach when forming the group. There will be a maximum of ten (10) groups formed in the class. There is the possibility that groups of four (4) and/or six (6) will be permitted depending on the number of students that register for the class; however, groups larger than six (6) will NOT be permitted.
The business plan project has to be a 3-year growth plan for (a) an existing entrepreneurial business or (b) a new, feasible start-up developed by your team.
If you select (a) groups must find an entrepreneur willing to be interviewed at least once. (It is suggested that groups do this very early in the semester.) Business plan projects can be on small businesses, however, those focusing on common coffee shops, restaurants, franchise businesses, “depanneurs”, etc. are usually not suitable, and therefore strongly discouraged.
If you select (b) your team must develop a new idea for a product / service that could address a problem or gap in the market, while creating a business model that can support an economically-viable business.
Every student group should discuss its idea for the business plan project with me during the first weeks of the term. More details on the business plan project will be provided on Moodle site.
Peer Assessment:
A lot of the work required for this course is carried out in groups. Therefore, at the end of the course, you will be required to rate the strengths and weaknesses of your team members, using the Concordia peer assessment system. Note that a fair and objective assessment of each team members’ strengths and weaknesses is expected.

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