“INSTRUCTIONS: This is a writing assignment that covers the assigned materials (readings, videos, lectures, etc.) for Module 4. Download the Skill Builder #3 assignment template (the link is found below), then write your answers directly into that template (it is a WORD file). Write a minimum of 100 words for each question. Save your changes, then rename the WORD document file as follows: LASTNAME_SB3.docx (your last name followed by an underscore, then the SB3 indication). Then upload the completed assignment to Moodle. This is a TURNITIN assignment on Moodle, which means that when you submit it, you will be submitting it to TURNITIN, and thus receive an originality report indicating possible plagiarism. You may keep uploading versions of your assignment until you are satisfied with your TURNITIN Originality Report. Remember, you may only obtain a TURNITIN Originality Report once every 24 hours; so allow yourself plenty of time to resubmit if necessary.

This is a Socratic exercise – an opportunity for you to think and express your thoughts. This assignment is a reflection of the degree to which you are engaged in the course material, and how well you learned the topics assigned this week. The emphasis of this assignment is synthesis – the connecting of dots – where you tie together in a meaningful way (1) the assigned readings and videos, (2) current business and world events, and (3) your previous knowledge and experience.




What is a Business Model? [3 min]
Business Model Canvas Explained [2 min]
Visualizing Your Business Model [3 min]
Getting From Business Idea to Business Model [2 min]
What is The Lean Startup? [2 min]
Storyboard of The Lean Startup Introduction [7 min]
The Lean Approach: Introduction [1 min]
The Lean Approach: The Lean Method [5 min]
The Lean Approach: Getting Out of the Building: Customer Development [5 min]
The Lean Approach: Minimum Viable Products [5 min]
Dan Pink’s SIX Elevator Pitches for the 21st Century [4 min]
Message Map: How to Pitch Anything In 15 Seconds [4 min]
Sean Wise’s “Keys to the Elevator Pitch” [2 min]