Assessment 2 Information: Personal Portfolio (20%)
To work on understanding different aspects of global strategic management, presenting the synthesis of their investigation in a 3-part short video presentation.
| Artefact | Requirement | Timing |
| 1 | Explain the key aspects of strategy/strategic management. | 2 minute |
| 2 | Explain the strategic management of an organisation | 2 minute |
| 3 | Explain your strategy for success for the organisation using aspects of strategic management | 2 minute |
Artefact 1:
Topic 1 introduced the concept of strategy and the key role it plays in the success or failure of an organization.
Note: to complete these points, Watch the video ‘What is Business Strategy? A simple business strategy definition!’ from the topic 1 workshop
Artefact 2:
Select an organisation and answer the following question for the organisation. (Please choose Apple as the organisation)
Determine the organisation’s competitive advantage:
- Define the organisation’s resources: tangibles and intangibles
- Define the organisation’s capabilities
- Determine the organisation’s competitive advantage/s
Below are some questions to help you to determine your competitive advantage/s:
- What are the organisation’s tangible and intangible resources to accomplish the organisation’s strategy?
- What are the organisation’s capabilities? How can the organisation create capabilities?
- What five criteria does the organisation have to become core competencies?
- What is/are the organisation’s competitive advantage/s? How does the competitive advantage help the organisation to accomplish its strategy?
- Does the organisation have any sustainable competitive advantage?
The PowerPoint should only have three slides in total – one per artefact.
Artefact 3: How will you implement your strategies and measure your success for the organisation? What strategic management strategies will you use to ensure success for the organisation?