Please research three companies and at least one of the athletes they sponsor. Please write a 2-3 page APA formatted paper explaining why the brand and the athlete are a good fit for the marketing objectives of the company. Be sure to assess the risks and benefits for each party and evaluate the value of the sponsorship. You must provide a minimum of three (3) scholarly sources and text citations to support your work for this week’s assignment.
SponsorUnited provides some outstanding annual sponsorship reports which may be beneficial in your research process.