The Marketing Plan homework help
Prior to beginning work on this assignment, read Chapters 9, 10, 11, and 12 from the text [Grewal, D. (2022). Marketing (8th ed.). McGraw-Hill Education.] (Text will be provided after writer accepts order)
You will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
You will also conduct an STP (Segmentation, Targeting, and Positioning) analysis to define and analyze the target market for your suggested new product/service.
Your paper should be four to six pages containing the following topics.
Marketing Plan Homework Help
In your paper,
- Provide a brief description of your selected company/brand. You may select a company from the list below:
- Carters (children’s apparel)
- Del Taco (American-style Mexican cuisine)
- Great Clips (franchised hair salon)
- Post-it notes brand (sticky notes manufactured by 3M company)
- BECCA Cosmetics (makeups products owned by Estee Lauder)
- com (travel site)
- Ziplock brand (reusable, resealable zipper storage bags produced by Johnson & Son)
- Metromile Insurance (car insurance)
- Summarize the core products/services. (Resource will be provided after writer accepts order) for assistance.
- Identify the key current competitors.
- Complete a SWOT analysis
- Recommend a product, a service line, or a bundle (i.e.: product and service) of both that you want to develop a marketing plan for.
- This recommendation(s) must be based on the conclusion you drew from your SWOT analysis.
- Explain your rationale.
- Complete a SWOT based argument for why the recommended product, service line, or bundle warrants marketing investment.
- Complete a Segmentation Targeting and Positioning (STP) analysis by,
- Evaluating the Segmentation method and Segment(s) attractiveness.
- Developing a targeting strategy.
- Creating value proposition and a positioning strategy.
You must use at least scholarly and/or credible sources.
The Marketing Plan Part 1 paper
- Must be four to six double-spaced pages in length (not including title and references pages and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must utilize academic voice.
- Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- Must use at least 1 scholarly and/or credible sources in addition to the course text [Grewal, D. (2022). Marketing (8th ed.).
- Must document any information used from sources in APA Style 7 edition.
- Must include a separate references page that is formatted according to APA Style 7 edition.
FAQ on Marketing Plan Homework Help
What is Marketing Plan Homework Help?
Marketing Plan Homework Help is a specialized academic service designed to assist students with their marketing plan assignments. This service provides support in developing comprehensive marketing strategies, conducting market analysis, and creating actionable plans for real-world companies or brands.
What specific tasks can you help with in a marketing plan assignment?
We offer comprehensive assistance with all aspects of a marketing plan assignment, including:
Company/Brand Description: Providing detailed descriptions of selected companies or brands, such as Carters, Del Taco, Great Clips, Post-it Notes, BECCA Cosmetics, Expedia.com, Ziplock, and Metromile Insurance.
Core Products/Services Summary: Summarizing the core products or services offered by the selected company.
Competitor Analysis: Identifying and analyzing key current competitors.
SWOT Analysis: Conducting a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
Product/Service Recommendation: Recommending a product, service line, or bundle for the marketing plan based on SWOT analysis conclusions.
Rationale Explanation: Explaining the rationale behind the recommendation.
STP Analysis: Performing Segmentation, Targeting, and Positioning (STP) analysis, including evaluating segmentation methods, developing targeting strategies, and creating value propositions and positioning strategies.
How does a SWOT analysis help in developing a marketing plan?
A SWOT analysis is crucial for developing a marketing plan as it provides a structured framework to evaluate a company’s internal strengths and weaknesses, as well as external opportunities and threats. By identifying these factors, students can make informed recommendations for product or service development, ensuring that the marketing plan leverages strengths, addresses weaknesses, capitalizes on opportunities, and mitigates threats.
Can you help with creating a Segmentation, Targeting, and Positioning (STP) analysis?
Yes, our experts can assist with creating a comprehensive STP analysis. This includes:
Segmentation: Evaluating different segmentation methods (demographic, geographic, psychographic, behavioral) and identifying attractive market segments.
Targeting: Developing a targeting strategy that focuses on the most promising segments.
Positioning: Creating a value proposition and positioning strategy that differentiates the product or service in the market and appeals to the targeted segments.
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